Choosing a CRM can be confusing.

What looks like one software category is actually a collection of very different products. In our CRM consulting work, clients constantly ask us the same question: “Are we even using the right CRM?” We can’t blame them. It’s a fragmented market, different platforms are built for very different ways of working, and those differences are rarely obvious from a feature list.

So we built this assessment. Answer 11 questions and we’ll compare your requirements across 11 leading CRMs using the same criteria we use when advising clients.